Leading consumer brand Rexona, wanted to raise awareness of a new product
Are Telefonica Brands
Leading consumer brand Rexona, wanted to raise awareness of a new product
Rexona is a deodorant and antiperspirant brand manufactured by Unilever.
Mobile text or SMS is the world’s most acted-on medium. It cuts through more effectively than anything else. Better than letters. Better than email. Better, even, than making a call. Because people always read an SMS.