Messaging helps convert more enquiries into sales
Are Telefonica Brands
RBS group is a large international banking and financial services company, with headquarters in Edinburgh and more than 2,000 branches in the UK. It has around 33 million customers globally, of which 24 million are based in the UK.
"Telefonica (O2 is Telefonica commercial brand) has created a messaging platform that enables us to deliver communications to customers from one central hub, in-house. We can also deliver bespoke marketing and service-related campaigns to customers" Miles Hillier, Sales Fulfilment Lead for Digital Channels in RBS's Retail bank
Across the banking industry, people often change their mind after beginning an application for a loan because they are put off by the cumbersome process.
Miles Hillier, Sales Fulfilment Lead for Digital Channels in RBS's Retail bank, says: "On the back of the success we've experienced in loans, we're using messaging across a number of products and we're looking to deploy a similar strategy for others. We've seen that if you get a message to your handset, you're much more likely to engage with it."
Messaging Services give businesses a fast and cost-effective way to keep in touch with customers and employees, individually or as a group, anywhere in the UK. They're easy to track and provide a simple method of data capture.
Using text and voice messages, businesses can effectively communicate offers and promotions, payment reminders, customer updates, delivery notifications and appointment reminders in a way that suits the customer. Fixed messages can be set to save time and messages scheduled in advance.
No technical set-up is required. It only requires an internet-enabled PC, an email address and a mobile phone on any UK network to run. And there's no set-up charge. Businesses only pay for what they use, and benefit from the ongoing cost savings of reduced printing and postage.
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