Messaging helps convert more enquiries into sales
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Messaging helps convert more enquiries into sales
RBS group is a large international banking and financial services company, with headquarters in Edinburgh and more than 2,000 branches in the UK. It has around 33 million customers globally, of which 24 million are based in the UK.
"Telefonica (O2 is Telefonica commercial brand) has created a messaging platform that enables us to deliver communications to customers from one central hub, in-house. We can also deliver bespoke marketing and service-related campaigns to customers" Miles Hillier, Sales Fulfilment Lead for Digital Channels in RBS's Retail bank
Across the banking industry, people often change their mind after beginning an application for a loan because they are put off by the cumbersome process.
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