Messaging helps convert more enquiries into sales

Miles Hillier, Sales Fulfilment Lead for Digital Channels in RBS's Retail bank, says: "On the back of the success we've experienced in loans, we're using messaging across a number of products and we're looking to deploy a similar strategy for others. We've seen that if you get a message to your handset, you're much more likely to engage with it."

Messaging Services give businesses a fast and cost-effective way to keep in touch with customers and employees, individually or as a group, anywhere in the UK. They're easy to track and provide a simple method of data capture.

Using text and voice messages, businesses can effectively communicate offers and promotions, payment reminders, customer updates, delivery notifications and appointment reminders in a way that suits the customer. Fixed messages can be set to save time and messages scheduled in advance.

No technical set-up is required. It only requires an internet-enabled PC, an email address and a mobile phone on any UK network to run. And there's no set-up charge. Businesses only pay for what they use, and benefit from the ongoing cost savings of reduced printing and postage.