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Achieving economies of scale and synergies across multiple countries

PSA Peugeot Citroën Group needed to achieve greater standardisation, economies of scale, and realise cost savings across its European mobile networks.

Mobile lines 7,000
Countries 5

In seeking to achieve standardisation, synergies and scale, PSA Peugeot Citroën liked the fact that Telefónica and its partners collaborated uniquely to deliver a responsive, single, unified offer for all countries, led by a central sales team. Encompassing a comprehensive solution covering 7,000 mobile lines, utilising both existing mobile operations in Spain and the Czech Republic, but also importantly by working in seamless partnership with KPN in the Netherlands, TMN in Portugal and Beeline in Ukraine.

A common Mobile Voice with Private VPN system that works across Europe


  • Communication standardisation
  • Reduction in number of suppliers across Europe
  • Optimisation of supplier relationship
  • Cost savings across Europe


  • Standard solutions covered 5 countries
  • Mobile phone data connectivity
  • Standard handset portfolio with three tiers
  • Master Services Agreement
  • Global Account Management


  • Economies of scale
  • Enhanced synergies in multiple countries
  • Standardisation of communication deployment, across handset range and service delivery

Driving in the right direction

PSA Peugeot Citroën wanted to leverage its scale across Europe, covering all companies in the Group, including: vehicle manufacturer PCA, the brands marketed by Peugeot Automobiles and Citroën Automobiles, GEFCO the logistics operator for the PSA Group, and Faurecia, the vehicle component manufacturer.

Ride the new wave of digital transformation

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