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Brazilian sports e-retailer increases sales conversion

Netshoes is a Brazilian sports e-retailer with distribution centres in Brazil, Argentina and Mexico

Sales conversion rate up 60%
Revenue increase 54%
Increased transactions 60%

Netshoes wanted to make it easier for their customers to buy their products on mobile. Using Sponsored Data, Netshoes enabled mobile shoppers to access their mobile app and mobile store without having to use any of their mobile data. Netshoes launched the campaign on key cyber shopping day ‘Black Friday’.

Online sales growth

Challenge

  • Improve sales conversion rate from the growing hits to the mobile site and app, but making it easier for customers to buy products on their mobile.

Solution

  • Using Sponsored Data, Netshoes enabled mobile shoppers to access their mobile app and mobile store without having to use any of their mobile data allowance. The campaign launched ‘Black Friday’, a key cyber shopping day.

Results

  • 60% increased sales conversion rate
  • 54% increased revenue
  • 60% increased transactions
  • 80% increased average time spent on app and mobile website

Sponsored data drives conversion

Give back to your customers, in return for their engagement with sponsored data. Enable them to increase their browsing, watch videos, consume content without having to worry about their data plan. Bring customers closer to you

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