Contact



Telefonica Brands

Are Telefonica Brands

Customer experience boosted by family friendly technologies

McDonald’s, the world’s largest restaurant chain has more than 34,000 restaurants worldwide, with over 1,200 located in the UK.

UK restaurants 1270
Wi-Fi customers per month 4,000,000

"Customers need to know that they will be safe online while they or their families are using our wifi in our restaurants. We also require partners that can support a constant, seven day-a-week, 365-days-a-year business, especially as over half of our restaurants are open 24 hours a day. O2 met all of those criteria – and more." Doug Baker, IT Consultant.

Meeting customer demands to be online at all times

Challenge

  • Customers need to be able to get online while onsite
  • Access must be simple and secure

Solution

  • Superfast broadband across O2 Gateway
  • Free and easy-to-use public Wi-Fi service

Results

  • Wi-Fi users doubled in five years
  • Between 3.5 and 4 million customers using the internet each month

A digital experience

The environment that McDonald's restaurants offers has changed significantly in response to what customers say they want. They now have self-serve kiosks and digital menu boards, for example, and have installed table-mounted tablets so customers can browse the internet, keep up to date with social media, or play games while they're in the restaurant. However, the biggest change has been customers' expectations of public Wi-Fi. People want to be able to walk into the restaurants and get online on their own smartphones or tablets and they want that to be a really simple and easy process.

Related Products

4c980585-2fc4-4f8b-9d33-8988fe0d557f