Customer experience boosted by family friendly technologies
Are Telefonica Brands
McDonald’s, the world’s largest restaurant chain has more than 34,000 restaurants worldwide, with over 1,200 located in the UK.
"Customers need to know that they will be safe online while they or their families are using our wifi in our restaurants. We also require partners that can support a constant, seven day-a-week, 365-days-a-year business, especially as over half of our restaurants are open 24 hours a day. O2 met all of those criteria – and more." Doug Baker, IT Consultant.
The environment that McDonald's restaurants offers has changed significantly in response to what customers say they want. They now have self-serve kiosks and digital menu boards, for example, and have installed table-mounted tablets so customers can browse the internet, keep up to date with social media, or play games while they're in the restaurant. However, the biggest change has been customers' expectations of public Wi-Fi. People want to be able to walk into the restaurants and get online on their own smartphones or tablets and they want that to be a really simple and easy process.
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