Telefonica Brands

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Creating a seamless service for a retailing giant

The Inditex Group is one of the world's largest fashion distributors, with well-known brands like Zara, Pull & Bear, Massimo Dutti and Bershka, and over 4,300 stores in 73 countries.

Countries 34
Locations 3,000

Telefónica provided a fully managed MPLS (multi-protocol label switching) service, which has increased bandwidth while cutting costs. DSL (digital subscriber line) connections link individual stores to the MPLS cloud. The resulting IP VPN delivers voice, data, and multimedia applications while prioritising network traffic so that business critical applications always receive precedence. The single MPLS VPN is managed end-to-end for Inditex offices and shops in over 3,000 sites in 34 counties.

Fit for the future


  • To adapt local technologies to customer requirements.
  • To intelligently manage rapid growth, focused in European and Asian markets.


  • Single point of contact for all services: fixed and mobile, voice PBX, LAN and security services
  • Shop Management Terminal installation
  • Manage secure LAN services and integrated IP telephony for shops and offices
  • Host web services for online shopping in Europe
  • Implement payment transaction solutions in Portugal, Spain and UK
  • Enable customised reporting
  • Provide SLA achievement control
  • Administer a dedicated Service Management Centre


  • Increased staff productivity
  • Streamlined and faster business processes
  • Centralised support
  • Secure mobile access solutions for urgent new store openings
  • More products to more customers with greater speed, in shops and online, without compromising quality or service
  • Significant cost savings

Using technology to maintain multinational growth without diluting brand identity

Inditex estimates the investment will have paid for itself in just over a year. And the company is looking into using new applications such as mobile marketing and shopping over mobile devices.

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