Creating a seamless service for a retailing giant
Are Telefonica Brands
The Inditex Group is one of the world's largest fashion distributors, with well-known brands like Zara, Pull & Bear, Massimo Dutti and Bershka, and over 4,300 stores in 73 countries.
Telefónica provided a fully managed MPLS (multi-protocol label switching) service, which has increased bandwidth while cutting costs. DSL (digital subscriber line) connections link individual stores to the MPLS cloud. The resulting IP VPN delivers voice, data, and multimedia applications while prioritising network traffic so that business critical applications always receive precedence. The single MPLS VPN is managed end-to-end for Inditex offices and shops in over 3,000 sites in 34 counties.
Inditex estimates the investment will have paid for itself in just over a year. And the company is looking into using new applications such as mobile marketing and shopping over mobile devices.
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