Contact



Telefonica Brands

Are Telefonica Brands

Leading beer manufacturer wanted to get closer to customers

Heineken is a global beer brand, sold in more than 170 countries. The company wanted to get closer to their customers and build deeper relationships.

Click through 23%
Registered to win 12%

Using contextual messaging, we sent location-based communications to people near bars and supermarkets on Thursdays, Fridays and Saturdays. By entering their code, people were opening a new communication channel between them and the brand.

Building closer customer relationships

Challenge

  • Get closer to customers and build deeper relationships

Solution

  • A message-based promotion, offering people the chance to win a holiday by registering codes printed under Heineken bottle tops.
  • Using contextual messaging, we sent location-based communications to people nearby.
  • By entering their code, a new communication channel was established.

Results

  • 23% of people clicked through
  • 12% registered to win

Getting closer to customers

Mobile text or SMS is the world’s most acted-on medium. It cuts through more effectively than anything else. Better than letters. Better than email. Better, even, than making a call. Because people always read an SMS.

Global Enterprise ICT Trends 2017

View Infographic

Related Products