Leading beer manufacturer wanted to get closer to customers
Are Telefonica Brands
Heineken is a global beer brand, sold in more than 170 countries. The company wanted to get closer to their customers and build deeper relationships.
Using contextual messaging, we sent location-based communications to people near bars and supermarkets on Thursdays, Fridays and Saturdays. By entering their code, people were opening a new communication channel between them and the brand.
Mobile text or SMS is the world’s most acted-on medium. It cuts through more effectively than anything else. Better than letters. Better than email. Better, even, than making a call. Because people always read an SMS.