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Banco Bradesco is one of the largest banks in Brazil in terms of total assets

Banco Bradesco is one of the largest banks in Brazil in terms of total assets, offering a wide range of banking and financial products and services in Brazil and abroad.

Connected sites 20
Countries 7
Return on investment 300%

Enhanced engagement online

Challenge

      • Encourage more customer to back online than in their branches. It costs $4 every time a customer is supported over the counter. For same transaction in self-service would cost just 2% of that figure: 8 cents.

Solution

  • Customer sponsored data to encourage application usage. This made it free for people to download and use the mobile app, wherever they were.

Results

  • 117% increase in mobile banking
  • 11 million downloads from the Google Play store
  • 300% return on investment

It costs Brazilian bank, Bradesco, roughly $4 every time they help a customer over the counter. For the customer to carry out the same transaction themselves, using Bradesco’s mobile app, would cost just 2% of that figure: 8 cents.

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