Luxury fashion brand promotes Benetton Fragrance in shopping centres in Colombian cities
Are Telefonica Brands
Benetton is an Italian luxury fashion brand. They leveraged programmatic mobile display and audience insights to drive business.
Achieving and utilising learnings from the campaign was essential in order to cultivate success and augment the approach. As such to achieve insights the campaign was executed without geographic targeting for a few days in order to identify where traffic was being generated.
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